Crew Clothing Expands with New Chiswick Store and Plans for 20 More in the UK by 2025
The new 1,200 sq ft store on Chiswick High Road is the fourth Crew Clothing location in the capital and showcases the brand’s signature coastal-inspired style. The store features the Spring/Summer 2025 collections, bringing the charm of the British coastline to the heart of London.
This latest opening follows Crew Clothing’s announcement last month of another store opening in Cheltenham, Gloucestershire. The brand’s physical retail presence now extends beyond 100 stores, solidifying its commitment to the British High Street despite the rise of online shopping.
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Ambitious Growth Plans for 2025
Crew Clothing’s recent store expansion is part of a broader strategy that includes opening 20 new locations across the UK by the end of 2025. Naomi Parry, the company’s Head of Marketing, expressed excitement about the brand’s future. “It’s a really exciting time for the brand, with all-new ranges, our world-class sponsorship program, and an ambitious store opening strategy,” Parry stated.
The brand’s physical retail stock is growing rapidly, reflecting Crew Clothing’s dedication to providing accessible, high-quality British fashion at more locations throughout the country.
Diversifying into Women’s Athleisure
In addition to its retail expansion, Crew Clothing is diversifying its offerings. The brand recently ventured into the women’s athleisure market with the launch of its SuperLuxe collection. This 38-piece collection includes a SuperLuxe Half Zip sweatshirt, Slim Joggers with a split hem, and Relaxed Shorts, perfect for those seeking comfortable yet stylish everyday wear.
The launch of SuperLuxe demonstrates Crew Clothing’s commitment to evolving with consumer needs and expanding its product range to cater to new markets.
Conclusion
Crew Clothing’s strategic expansion, along with its product diversification, reflects the brand’s strong commitment to the British retail market and its aim to grow its influence nationwide. With 20 new stores planned for 2025, the brand is on track to further solidify its place as a leader in the UK’s lifestyle and fashion retail scene.
