Sporty & Rich and adidas Originals Reignite Partnership with Stylish 2025 Court Collection
Sporty & Rich and adidas Originals have reignited their celebrated partnership in 2025, unveiling a fresh collection that channels the timeless spirit of tennis and collegiate Americana. The collaboration merges Sporty & Rich’s wellness-driven, minimalist aesthetic with adidas’ rich sportswear heritage, delivering a sophisticated range of footwear, apparel, and accessories designed for both on- and off-court style. Following a successful 2022 launch, this new capsule highlights iconic silhouettes like the adidas Originals Blanc and the ADIZERO ADIOS, reimagined with premium materials and subtle branding. The collection officially drops on May 30, 2025, across multiple platforms including sportyandrich.com, adidas.com, and select retailers worldwide.
Renewed Collaboration: A Fusion of Heritage and Modernity
The partnership between Sporty & Rich, helmed by lifestyle visionary Emily Oberg, and adidas Originals continues to thrive by blending nostalgic sportswear with contemporary fashion trends. Sporty & Rich’s signature approach—rooted in wellness, simplicity, and retro-luxe style—perfectly complements adidas’ archival designs and performance DNA. Their renewed collaboration for 2025 focuses on court-inspired aesthetics, celebrating the enduring legacy of tennis culture and classic American collegiate style.
The 2025 Court Collection: Key Highlights
Footwear: Classic Silhouettes Reimagined
- adidas Originals Blanc
A reissue of a 1970s tennis sneaker, the Blanc is offered in two inverted colorways: one in white leather with green suede stripes and the other in green suede with white leather stripes. Both versions feature co-branded details and tennis racket lace charms, adding a refined nod to the sport’s heritage. - ADIZERO ADIOS
Originally a 2000s marathon running shoe, the ADIZERO ADIOS is updated with a tennis-core twist. The shoe sports a two-tone mesh upper, gradient Three Stripes, and an ADIPRENE outsole for comfort and performance. Available in Court Green and Midnight Navy, it carries subtle Sporty & Rich branding for a sleek, minimalist look.
Both sneakers maintain a balance between vintage charm and contemporary polish, making them versatile for athletic and lifestyle wear.
Apparel and Accessories: Court-Inspired Elegance
The collection extends beyond footwear into a cohesive apparel lineup, including:
- Polos, graphic tees, tanks, shorts, and skorts
- Heavy knit sweaters priced around $160
- Classic canvas bags and baseball caps retailing for approximately $40
Each piece reflects Sporty & Rich’s understated aesthetic, featuring clean lines, co-branding, and a color palette inspired by tennis whites, greens, and navy blues. The apparel is designed to transition effortlessly from sport to streetwear, embodying the athleisure trend.
Previous 2025 Release: Collegiate Americana Collection
Earlier in the year, on February 27, 2025, Sporty & Rich and adidas Originals launched a Handball Spezial pack inspired by iconic American college sportswear. This collection included:
- The adidas Originals Handball Spezial sneaker in three classic colorways: Night Indigo, Dark Green, and Shadow Red
- Crewneck sweatshirts and wide-leg track pants matching the sneaker colors, embroidered with gold Sporty & Rich branding and adidas’ Three Stripes
This drop was available on sportyandrich.com and, in Brazil, exclusively through the CONFIRMED app, highlighting the brands’ strategic global release approach.
Market Impact and Consumer Reception
The renewed Sporty & Rich x adidas Originals partnership taps into growing consumer interest in retro sportswear and tennis-core fashion. The minimalist, wellness-oriented approach of Sporty & Rich attracts a diverse audience seeking elevated, unisex athletic wear. Industry observers note that challenger brands like Sporty & Rich are gaining significant market share, expected to generate 57% of sportswear segment economic profit in 2024, up from 20% in 2020.
With the Court Collection’s blend of heritage design and modern functionality, the collaboration is positioned to resonate strongly with sneaker enthusiasts, fashion-conscious consumers, and tennis aficionados alike. Early reactions praise the collection’s balance of nostalgic details with contemporary style, especially the premium materials and thoughtful co-branding touches.
Availability and Pricing
The full Court Collection launches on May 30, 2025, and will be available through:
- Sporty & Rich’s official website
- adidas Originals online platform and adidas.com
- The CONFIRMED app
- Select adidas and adidas Originals stores worldwide
- Selected global retailers
Pricing highlights include the ADIZERO ADIOS sneakers at $150, caps at $40, and sweaters at $160, reflecting the premium yet accessible positioning of the collaboration.
This 2025 collaboration between Sporty & Rich and adidas Originals exemplifies a masterful fusion of sports heritage and modern lifestyle fashion, reinforcing both brands’ influence in the evolving athleisure market. By celebrating tennis culture and collegiate Americana through refined design and quality craftsmanship, the partnership continues to set a benchmark for contemporary.
