Arte Is Revamping Its Evening Debut From April 11
The Franco-German channel Arte will launch from April 11 the “19-21”, a new time slot embodied by the journalist Jean-Mathieu Pernin and articulated around five appointments dedicated to the news, including the magazine “28 minutes” by Elisabeth Quin, maintained at 8:05 p.m.
Columnist of “28 minutes”, Jean-Mathieu Pernin will make the link between each of these programs to give a “coherence” to the whole and “warm up the report” with the viewers, explained during a press conference Fabrice Puchault , director of the channel’s Society and Culture unit. The journalist will launch at 7:00 p.m. “Regards”, 30 minutes of reporting on the lives of Europeans (currently scheduled at 1:00 p.m. and which have generated 20 million video views since January), to bring “nuance” and “complexity” to “issues too often manipulated and caricatured”, according to Fabrice Puchault.
At 7.30 p.m., the program “Le sous des images” will follow, presented by the voice of France Inter Sonia Devillers, until then only available on Youtube and the arte.tv platform, where “it works very well”, with some 5.5 million videos viewed since its launch this fall. It will precede the JT d’Arte (7.45 p.m.), produced by its Franco-German editorial staff in Strasbourg, which will also have a weekly online version in several languages, “Arte Europe l’hebdo”, while stopping at re-entry the very young magazine “27” dedicated to the Old Continent, for lack of sufficient audiences and for the sake of savings.
3.1% Audience Share
The magazine “28 minutes”, which actually has about forty, will continue to welcome artists, intellectuals and other people unaccustomed to TV sets. And to offer an “alternative” at a time when “people are galvanized, magnetized by the news channels”, underlined Elisabeth Quin, at its head for 11 years. It will always be followed by “under the maps-the essential”, a young daily derivative of Arte’s flagship geopolitical program, followed on Youtube by 600,000 subscribers.
If Arte has distinguished itself by an innovative digital policy, “we never thought that the (traditional) linear channel was destined to disappear”, justified Fabrice Puchault, invoking the need to address “all public”. “It is not a question of slowly drifting towards a “C à vous” (France 5) in the fashion of Arte”, he further insisted. Between 7:00 p.m. and 9:00 p.m., Arte claims a 3.1% audience share, for an average age of 64.5 years.
This article is originally published on lefigaro.fr
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